We had the great opportunity to collaborate with AMA Electric Sign Co. and Romer Hotels to bring a bold new mural to life in the heart of Hell’s Kitchen. Romer wanted to make it clear—they’re here to stay.

Our talented artists, Fernando and Sawyer, braved the heights to hand-paint some stunning lettering that now welcomes passersby along 8th Avenue. Once the mural was complete, the team at AMA added their signature signage to cap off the project.

Next time you’re in the area, check out the new Romer space on 8th Ave in NYC.

video by @kalymany thx!